Monday, September 12, 2011

Boost Your PERSONAL Biz, and the rest will follow ... an argument for balance.



Balance. So important. So elusive.

Probably to a person, entrepreneurs are comforted by excessive behavior -- when it comes to working hard -- especially in ourselves and in our staff, contractors, vendors, even family or friends, everyone who helps us accomplish our goals.

This motivation, discipline and drive are necessary for success. Left unchecked, however, taking stress on, head on, can help us grow our business, but it can also kill us. And that's not really an exaggeration. Stress is a killer, even good stress in sufficient quantities can cause medical emergencies. Important to remember, because getting things done feels so good. The challenge and the effort, however, have downsides to be considered.

Prolonged and high stress levels -- the norm for entrepreneurs -- come with the release of cortisol. Cortisol is an important human hormone secreted by the adrenal glands normally at different times of the day and in different situations. It can provide a quick burst of energy for survival reasons, heightened memory functions, a burst of increased immunity, lower sensitivity to pain and other benefits.

About.com Health's Disease and Condition Guide states:
"While cortisol is an important and helpful part of the body’s response to stress, it’s important that the body’s relaxation response to be activated so the body’s functions can return to normal following a stressful event. Unfortunately, in our current high-stress culture, the body’s stress response is activated so often that the body doesn’t always have a chance to return to normal, resulting in a state of chronic stress."
The outcome can be disastrous. (Read more in this article about cortisol.)

Economic pressures are at an all-time high, for just about everyone. Undoubtedly, your business has been impacted, and so have you. This makes the effort to make better decisions and generate income more important, and the need to reduce the negative impacts of stress greater.

We're in business for ourselves at least partly because we simply like taking responsibility and driving the train. Our identities are closely associated with our work. To what degree means the difference between health and health risk. We need to remember that we do exist outside of our work. I know, easier said than done.

The good news is we already know the cure. It's doing all the things we put aside to make our business grow. We derive true nourishment from sharing good times with loved ones; from engaging in physical activity, whether we go to the gym, bicycle, work in the garden or run; and from self-care, such as napping, making music or drawing, getting a massage, meditating, etc.

The truth is, for those of us who are the doers, the ones who have ideas and are willing to get behind them, take the risks, make things happen, we could cut back 50% and we'd still be above-average productive. We have to value the work that we do do enough so that we don't feel the need to over-commit unnecessarily. 

So, we work on breaking a few bad habits.  And we move 10% from some column that can spare it into the "Taking Care of the Business Owner Business" column.


Balance gives us the strength and flexibility we need to be better executive managers.

We're smart. And we never give up. We can totally do it.


Enjoy!

Monday, August 15, 2011

You Owe It To Your Staff!....

...to help them improve their skills and value as an employee, and to appreciate their effort.

Check out this very good article from Entrepreneur Magazine about coaching.

Monday, June 21, 2010

Our Uptown Business


We realized that our new promotional passion, www.UptownCrew.net, was enough cause for celebration to share with our Boost Your Biz clients and followers.

An example of our marketing and promotional work, including its easy-to-maintain web presence, Uptown Crew highlights the less well knows parts of Jersey City, New Jersey, just as interest in the Big City is growing.

Uptown Crew is also on Facebook. We established it as a group page, so that its growing membership can post their own Uptown events and items.

Sunday, April 4, 2010

Spring Special


CONSULTATION on YOUR BUDGET

Our theme for the season:

Renew.
Rethink.
Recommit.
Refresh.

Thirty years experience in business administration and program management, the last five years in the dynamic small business environment, eight years of co-counseling training, plus expertise in office systems, bookkeeping, marketing, vendor and customer relations, and more are yours for the asking.

Here's the deal:

YOU WILL GET a two-hour consultation from Trish Szymanski. Prepare for this high-impact session by gathering all your questions, problems and musings about your business.

YOU WON'T GET an invoice. Instead, you are invited to take advantage of this consultation ($150 value) and to pay for it what you think it is worth to you. We're happy to consider a combination payment of cash plus goods or services.

It's time for a fresh look. Let us know when you're ready.

"Business, good business, is an art."


Monday, March 1, 2010

FACEBOOK MARKETING PACKAGE

Facebook offers a simple way to connect to your community, and theirs, and so on, and so on....

If
  • you're not on Facebook, and don't even want to be
  • you're not on Facebook, kind of wish you were, but are leery of security and privacy issues
  • you're on Facebook, but hate the deluge of stuff that comes through your news feed
  • you are SURE it is a big mess and there is NO WAY you could get any business value out of something that teenagers use

You should know that

Facebook is INDEED a serious marketing tool. Whether you're
  • a sole proprietor
  • an artist
  • an entrepreneur or
  • own a small business,

Facebook can work for you.

If you already have a website, you can use Facebook to drive traffic to it, and vice versa. If you don't, you can make use of your personal connections to reach new customers that you would never reach any other way.

Setup
Short-term support
Long-term maintenance

Friday, February 26, 2010

Every Day is a New Day

On the continuum of life and business, past decisions and future plans play a big role. But you live in the present. Care for yourself as a person, keep your view fresh, and you will be positioned to take advantage of opportunities in the here and now.

Wednesday, February 17, 2010

NEW WORKSHOP: Connecting in the Cloud I - Google Documents

Did you know that you and your very small staff can share key information with each other on the internet - for free?

Imagine not having to wait for a fax, only to find out you're out of ink, and then when you finally get it, all you can do is make handwritten notes and fax it back! Oops, it jammed again! Meanwhile, the customer is waiting, or worse, the lawyer!

No more. With Google documents, you can create many kinds of documents and share them all online with only the people who need to see them and print them in final only when you are ready.

This workshop is for 2-5 people, two hours for 2 attendees and possibly a little longer for more.

We'll show you how to
  • create new documents, spreadsheets and presentations
  • share them
  • assign accessibility and privacy
  • organize and
  • archive.
This is a great way to let the internet work for you while staying small and simple, and keeping your investment minimal.

Wednesday, February 10, 2010

If I knew then what I know now...

I love aging. Seriously. Not that I'm all that old - I feel like I'm in my prime! But I really do cherish every birthday, every day, and everything that happens. Maybe it's because I've learned to listen to people I work with and to my own instinctive voice and to learn from every experience I have, personal or professional.

We all get stuck sometimes. Don't sit alone with your challenges, while opportunities and time slip away. Let me help you BOOST YOUR BIZ.